TikTok is introducing a new feature that permits them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This move comes as the platform revealed that it now features more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a widespread release. This shift comes amid a surge in content created by AI, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A large amount of this output is classified as low-quality AI content, a label for substandard, mass-produced content that is frequently illogical or surreal.
“We know from our community that numerous viewers appreciate content created using AI tools, including digital art to informative clips, and we intend to offer the community the power to see more or less of that, based on their own preferences,” commented a platform representative.
AI on the Platform
The platform announced that there are currently 1.3bn videos on its app labeled as AI-generated. Overall, more than 100 million videos are added to the platform every day, making AI content a relatively small portion of its overall inventory.
User Control Features
Members will be capable of decrease or raise the volume of artificial media they watch by opening the “manage topic” setting in the app and selecting the AI content topic. Other topics that currently be modified under the setting encompass current affairs, clothing, cosmetics, and dance.
AI Disclosure Rules
Its rules mandate users to tag convincing AI-made content, and it prohibits malicious fake videos of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
In addition, the platform will from now on attach an “AI-made” label to content created with its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This measure is aimed to deter users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is additionally establishing a $2m awareness program for specialists and groups to produce learning resources about ethical AI use. This program will support non-profit groups dedicated to educating computer science.
Content Safety Approach
The platform has defended its safety measures, amid discussion over proposals to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is set to cut a significant number of roles in its content moderation division in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A company official stated that human moderation would still have a role, but automated tools can safeguard staff by removing the most harmful content prior to it is viewed by people. The platform stated a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to reliance on its automated systems.
We believe it is crucial to balance staff and AI to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is really helping us work at speed.”
